Hey there!

My personal goal as a designer is to become a master of my craft. I’m a brand identity designer who focuses on mapping business goals to design strategy. I help businesses reach their goals with their communication and products to craft the visual approach to their brand.

What I will be covering in this guide is not about specific typefaces, which typefaces are better when paired, or choosing what font files to use. We are talking about being able to effectively choose what typeface you want to use solely by the characteristics of it.

A few months back, we had a chance to look at the ways that you can design and order your own custom vinyl stickers. Now, though I’m not a print designer by trade, a lot of you messaged me back saying that it was “Super helpful” for them.

What I have learned so far about implementing value based pricing.

Last week we took a better look at how you can find a unique market for the work you do. Hopefully, that post was able to drum up some ideas of what audiences you are most equipped to work with out there

A two part series of how to figure out who to market your skills to as a freelancer or agency.

Finding great clients has never been easy I’ve been riding my third year of freelance design. With nearly fifteen clients that I’ve worked with over those two “completed” years, I have learned that finding great clients is not easy.

A little while ago I teased to a few members of my design community that I’m building something special for them in the background. I have a lot of things that I’ve been building lately, but I plan for this to be the end-all be-all replacement for the slack group we’re in.

One of the things that I run is a design community for people who are looking to increase their skills as a designer. This week, I was able to meet up with Juan Valera from the design agency Coastal. He runs this agency full time and is in the product design space for the medical industry. Definitely go check out the work he did on this case study for Twistle. Juan is a member of the Compass of Design Commmunity so it was good to finally meet up after talking over the last 2 years online.

I got a chance to talk to Chris Green of This Design Life about what I do with Compass and what he’s building with This Design Life. After some talking he took some time to interview me which you can see at this interview page. We went over a lot of advice I have for young designers.

Hey if you have a moment, you should check out this Ask Me Anything thread that I started over on AMAfeed.com. Here I go over exactly what I’m doing with trying to run a day job on the side of a business. Or is this vice versa? IDK, I’m running both at the same time. If you have time, throw in some questions!

It’s been a fun year and a half helping the team grow their client base and projects. It’s been a couple of months since I stepped back and started mainly consulting, but as of this latest rebrand, this is my last project with the team. I am going to miss all the fun we had on those team calls haha. Cheers to the group and all my friends involved. (:

Since work has slowed down on the front from the day job, I’ll be opening my schedule to start pulling in more and more client inquiries for UX Design or Brand Identity Design. Much has gone on in the past few months and I’m happy to say I’ll be running So Magnetic as my main design studio. Big steps ahead!